Conceptual artist and activist Nadya Tolokonnikova is the founding member of Pussy Riot, a global feminist protest art movement. Today, hundreds of people identify as a part of Pussy Riot community. In August 2022, they released their debut mixtape MATRIARCHY NOW on Neon Gold Records (MARINA, Charli XCX, Christine and the Queens etc.) The mixtape features collaborations with Tove Lo (who executive produced the project), Salem Ilese “Princess Charming,” Kito, Hudson Mohawke, Slayyyter, ILOVEMAKONNEN, Big Freedia, REI AMI, Phoebe Ryan and more. The release came just before the 10-year “anniversary” of their August 17, 2012 verdict of being convicted with hooliganism motivated by religious hatred, and spending 2 years in jail for protesting Putin.